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Advertising Policy
Target URL must be active at time of submission. All ads will be reviewed by OKG. OKG reserves the right to reject any advertising for any reason whatsoever.
OKG reserves the right to rotate positions at any time, and as many times as we deem necessary. Placement is solely at the discretion of OKG. Random rotation is likely to be in effect.
Ad Changes
We STRONGLY recommend changing your ad every 3 months. The production charge is waived once on a 6-month contract, twice on a 9-month contract, and three times on a 12-month contract. Additional changes incur a $75 production charge.
Terms and Conditions
An advertising agreement and insertion order must be filled out completely, signed, and delivered before an advertisement will go online. Display ads will not be reserved without a signed insertion order.
New advertisers are required to pay in advance. For advertisers with established accounts, we bill at the end of the month for banners served.
All advertising invoices must be paid net upon receipt of the invoice. okkidsguide.com reserves the right to hold the advertiser and its agency jointly and severally liable for all monies that are due and payable to okkidsguide.com.
Bills unpaid after the due date may be assessed a late fee of 5% per month up to a maximum of 20% late charges.
Cancellations or changes in advertising by the advertiser or its agency may take up to 3 days to implement. okkidsguide.com is under no obligation to revise advertising with less than a 3 day notice.
okkidsguide.com is not liable for any delays in the production or delivery of the publication or product due to any conditions beyond okkidsguide.com control.
The advertiser and its agency agree to indemnify and defend okkidsguide.com against any and all claims, losses, liabilities, damages and expenses (including attorneys' fees) arising out of okkidsguide.com printing, publishing or distributing such advertising (or another product) and/or arising from third parties access to advertiser's site and use of advertiser's products and services.
In no event shall okkidsguide.com be liable for any consequential, incidental or special damages, nor shall its liability for any act, error or omission, whether or not due to its negligence, exceed the price paid to okkidsguide.com for the publication or distribution of such materials.
okkidsguide.com's services are subject to the terms of the applicable approved advertising insertion order
Web Content Description
- Home Page - This is the very first page a customer will see when logging onto
- Directory - A quick and easy way for customers to find your company. You pick the directory category, and then choose one of six ad formats, all offering tremendous value and yearlong exposure. Advertising options range from a FREE text-only listing up to eight lines of text description. Advertising in the Suppliers Directory section is affordable and effective, regardless of the size of your company.
- Coupons
- Kids
- Parents
- Free
Coupon Ads
120x60 gray with black letters
Display Ad Specifications
Placement: Ads are placed on the right side, vertical column and are displayed in rotation.
- Size A: 150 x 150 pixels wide, maximum file size 5 kbs
- Size B: 300 x 150 pixels wide, 10 kbs
- Size C: 600 x 150 pixels wide, 20 kbs
GIF or JPEG File Format
Priority of Placement:
Take advantage of a web site location that's right for you
Appears only on home page
Appears on most web pages except home page
Ads will run in rotation with maximum of 4 other advertisers
Ads will run in rotation with maximum of 4 to 5 other advertisers.
ads run in rotation with maximum of 1 other advertiser.
Community Event Ad Specification
Placement: Ads are placed to the right of the Calendar and are displayed in rotation.
Sponsorships:
These guarantee advertiser exclusivity for the page sponsored. Cost varies depending on the page.
Newsletters
Each and every subscriber has asked to be on our list. We are not a bulk email service. 100% opt-in means your ads get seen!
Sent once a week, on Wednesdays
The newsletter is sent in html format with a text-only version for those who can't read html email.
New to the Internet?
We also offer services for companies who do not currently have a Web page. We can create a Web site to meet your needs on the Internet; anything from a simple Internet advertising page to a complete Internet storefront. Contact us at sales@Ok Kids Guide for pricing or other information.
Got a Site But You Need a Display Ad?
We design advertising banners to meet your needs. Contact us at sales@okkidsguide.com for pricing or other information.
Who visits okkidsguide.com?
When spending your advertising budget, it makes sense to put your ad in front of the audience that is most likely to do something when they see it. Unlike other Web sites, okkidsguide.com Online's Web traffic is highly targeted. Our visitors are interested in family resources, services, and products. Our visitors are smart, educated, and have discretionary income.
Ok Kids Guide Focus: Categories that is highly utilized by a specific segment of the child care industry. This format will allow for a better avenue for our advertisers to generate substantial revenue from their advertising dollars
- Parents
Research by Cyber Dialogue found that more than 28 million parents are now actively using the Internet. According to their studies: a, 18.6 million parents used the Internet to research products and services b. 8.2 million made online purchases c. Most online parents are in their late 30s and have two children.
- Schools
Recent statistics at the U.S. Census Bureau show that 8.4 million children in the U.S. are in nursery schools and 32.are in elementary school. Ok Kids Guide intends to develop this portion of its Web site to become a significant leader in supplying online information and resources to this lucrative market.
- Employer Market
Nearly half of our workforce is now female, and the U.S. Department of Labor tells us that 85% of these women will have babies at some time during their career. So more and more employers 8,000, according to the latest research by Bright Horizons Family Solutions now offer childcare on or near their workplace. And the number is even higher for employers who offer a variety of other child care related benefits to their employees such as job sharing, resources and referrals, seminars and publications, dependent care assistance programs, paid or unpaid leave programs, and other benefits. This is a growing trend that Ok Kids Guide hopes to tap.
- Repeat Market & Aftermath
As hundreds of thousands of babies are born in North America each year, there will always be parents looking for information and resources to assist them with their family needs. And as the Internet continues to flourish, more and more parents will turn to the World Wide Web to obtain that information. Once they have made a purchase on the Internet, research shows these people will make repeat or new purchases on a more regular basis.
Competitive Advantage
It is becoming increasingly clear that, in tomorrow's relentlessly competitive environment, controlling access to the customer-right-of-way-will be a key asset. Ok Kids Guide ability to intercept customers at the time when their family is just beginning is an important leverage point to help cement bonds with customers.
The distinctive competitive advantages which Ok Kids Guide brings to its Advertisers are:
- Solid online reputation since 1975 as Bohm Inc.
- Easily recognizable domain name and logo
- Pull up quickly in Google, Yahoo, etc.
- Linked to by many unique sites
- Have a current daily visitor in many states
- Have a solid grasp on the child & family needs of the community
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